FedEx Annual Report Concept
2010
Tyvek Envelope, Vellum, Paper
The central concept around this piece was to create an annual report that could be read in an express and efficient manner. The index of the piece uses translucent paper in order to show quotes that are pulled from the dense CEO letter, that also function as the Table of Contents. The transparencies used throughout the annual, allow the viewer to see things coming up in the future, as well as looking back in the past.
